
Corporate values and culture are the foundations of any long-term successful business. Regardless of the company size, each has its unique culture and tradition. A healthy culture is not only a competitive advantage, but it also creates an environment where the business model can be continuously updated and improved.
Any company's long-term success and stability are directly dependent on the optimal allocation, retention, and level of satisfaction of its employees and talent. Therefore, it is essential to constantly ensure that the right people are in the right positions and that the employees are satisfied and happy with the company culture and values.
Each company's management team has unique and distinct characteristics. Company image and internal operations research suitable for a particular company is carried out based on facts and actual data. The research outcome can help companies improve their human resource management and organizational structure and formulate strategies related to corporate reputation.
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Corporate reputation is determined by the collective opinion of employees, customers, business partners, investors, and the public. Corporate reputation affects everything from sales to the entire business operation. Companies can identify the gap between the image they want to create and the image perceived by the public, thus avoiding potential risks.
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Linking the leadership model to your corporate values is an important step for establishing corporate culture. Executive-level employees are at the core of corporate culture and direction. Hence, it is crucial to ensure that the right people are in the right position.
This research will not only evaluate the culture of the company but also help strengthen the corporate culture in line with the corporate strategy and workplace environment.
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Employee satisfaction is connected to the human resource policy, evaluation of relevant superiors, and work atmosphere. The long-term viability of a company is heavily dependent on the level of employee satisfaction, and ability to retain employees and address any problems they may be facing as soon as possible.
The outcome of the research can help companies bridge the gap between the management and employees so that they will have mutual respect and understanding, and improve human resource policy and employee retention.
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