Market Research Techniques

Market research is essential for any business looking to thrive. It involves gathering data about consumers' needs and preferences. Techniques such as surveys, focus groups, and interviews can provide valuable insights.

Types of Market Research

• Qualitative Research: This involves understanding consumer behavior through interviews and discussions.
• Quantitative Research: This focuses on numerical data and statistics to identify trends.

By employing both techniques, businesses can gain a comprehensive understanding of their market.