Competitive Research: Staying Ahead

In a rapidly changing market, competitive research is vital. It involves analyzing competitors' strengths and weaknesses to identify opportunities for your business. This can include studying their marketing strategies, product offerings, and customer feedback.

How to Conduct Competitive Research

Start by identifying your main competitors. Analyze their online presence, customer reviews, and social media engagement. Tools like SWOT analysis can help summarize your findings.

Understanding your competition can provide a significant advantage.